InfluentialBrands Top Brand Winner

An influential brand is a brand that goes beyond providing a product or service to its customers, a promise of a certain level of quality, service, knowledge and experience. An influential brand builds trustworthy reputations by maintaining, duplicating and eventually scaling its core qualities.

InfluentialBrands recognises brand excellence in Asia by identifying and celebrating brands that display strong qualities through research. The recognition is a stamp of approval and mark of confidence for existing and would-be customers of these brands.

CRISTOFORI Music is honoured with the award of InfluentialBrands Top Brand Winner in music category in 2015. With the aim to popularize music into every household, CRISTOFORI Music School is now Singapore’s largest music company with more than 30 music centres with the strength of 16,000 student numbers. The company has gradually expanded the business and has strengthened the status of leading company in retailing of musical instruments and providing music education. CRISTOFORI Music is awarded 2015 Top Franchise Brand as well with a vision to transform Singapore into the Renaissance City of Asia through music.

With 38 music centres in Singapore, CRISTOFORI brings music to millions.

Singapore Heartland Enterprise Star Award

The Federation of Merchants’ Associations, Singapore (FMAS) aims to celebrate the unsung heroes in the heartland, feature the success of these heartland enterprises and their core strengths, as well as recognize their contribution to the community.

Singapore Heartland Enterprise Star Award is honored the rising stars for excelling in various areas namely Best Customer Service, Best Marketer, Best Visual Merchandising, Most Innovative, Most Franchisable, Heartland Heritage Enterprise Award and for the first time- Young Entrepreneur Award.

Acting a beacon of inspiration to heartland enterprises, these enterprises are motivated to drive their business forward and push up the overall business standards, and uplift their professional image as a whole, through the Singapore Heartland Enterprise Star Award.

CRISTOFORI Music was honored the Singapore Heartland Enterprise Star Award in 2014, which was a testimonial of relentless effort in bringing music to everyone. CRISTOFORI Music was awarded for being the most franchisable in the prominent enterprise category for its scalable and replicable business model. Besides, CRISTOFORI Music is applauded for its well-thought-out business model and outstanding intellectual property with 16,000 student numbers.

Singapore Prestige Brand Award

Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao. Today, SPBA continues to recognize and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

SPBA comprises five main Award Categories- SPBA Promising Brands, SPBA- Established Brands, SPBA- Heritage Brands, SPBA- Maybank Regional Brands and SPBA- Special Merit. For each award category, an Overall Winner will be chosen, with the exception of SPBA- Special Merit.

CRISTOFORI Music is proud to be the SPBA- Heritage Brand winner with its brand established for more than 25 years. The award is given based on the components of brand heritage and identity, brand strategic blueprint & brand development and performance.

CRISTOFORI Music started as a piano retailer and piano service provider in 1980 and set up a music school in 1982 with the mission “To fill the joy of music into every household through quality musical instruments and holistic music education”. Today, there are more than 30 CRISTOFORI outlets in Singapore where students can learn music or get a trusted musical instrument. CRISTOFORI Music has successfully brought music to 500,000 students and 60,000 piano customers to date with its vision “A Global Brand that moves our life with music and passion”.