Singapore’s Heritage Homegrown Music Company

At CRISTOFORI, we have created the Whole Person educational approach, which focuses on three aspects: academic skills, learning skills and the awareness of the learning process itself. In other words, our students are trained not to be spoon-fed and seek knowledge actively. They learn how to listen, learn and organise information into knowledge. As such, students will gain analytical skills, concentration and abstract thinking skills.

The core element in our Whole Person education philosophy is humanity education. We aim to cultivate educated and gracious young adults through cultural and social events such as our major annual events, the GIL program and numerous community involvement projects. We seek to nurture a generation of proactive, positive, creative and spiritually rich citizens.

The Italian name comes from the inventor of the Pianoforte, Bartholoemeo Cristofori, in Florence, Italy during the 18th Century. We began to sell the first CRISTOFORI piano P-4C & PC-5C. It was the beginning of a great dream to make the piano the most popular musical instrument in our tropical country.

Every new school is a progress towards our mission of bringing a piano into every household so that everyone can learn and play music. Under the leadership of Mr. J.B Wong, the Founder and Managing Director, he sees an unlimited potential of classical music in Singapore and steer the company to prepare for the new challenges of the new millennium. CRISTOFORI’s vision of Singapore transforming into the Renaissance City of Asia was beginning to come true.

With schools also located in various major heartland shopping malls, CRISTOFORI becomes Singapore’s first Homegrown Heritage Music Company. The Italian name CRISTOFORI this Italian name has become “localized” as our schools are now over the islands with 35 centers and we have more than 15,000 students.

With schools also located in various major heartland shopping malls, CRISTOFORI becomes Singapore’s first Homegrown Heritage Music Company. The Italian name CRISTOFORI this Italian name has become “localized” as our schools are now over the islands with 38 centers and we have more than 16,000 students.

An influential brand is a brand that goes beyond providing a product or service to its customers, a promise of a certain level of quality, service, knowledge and experience. An influential brand builds trustworthy reputations by maintaining, duplicating and eventually scaling its core qualities.

InfluentialBrands recognises brand excellence in Asia by identifying and celebrating brands that display strong qualities through research. The recognition is a stamp of approval and mark of confidence for existing and would-be customers of these brands.

CRISTOFORI Music is honoured with the award of InfluentialBrands Top Brand Winner in music category in 2015. With the aim to popularize music into every household, CRISTOFORI Music School is now Singapore’s largest music company with more than 30 music centres with the strength of 16,000 student numbers. The company has gradually expanded the business and has strengthened the status of leading company in retailing of musical instruments and providing music education. CRISTOFORI Music is awarded 2015 Top Franchise Brand as well with a vision to transform Singapore into the Renaissance City of Asia through music.

With 38 music centres in Singapore, CRISTOFORI brings music to millions.

Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao. Today, SPBA continues to recognize and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

SPBA comprises five main Award Categories- SPBA Promising Brands, SPBA- Established Brands, SPBA- Heritage Brands, SPBA- Maybank Regional Brands and SPBA- Special Merit. For each award category, an Overall Winner will be chosen, with the exception of SPBA- Special Merit.

CRISTOFORI Music is proud to be the SPBA- Heritage Brand winner with its brand established for more than 25 years. The award is given based on the components of brand heritage and identity, brand strategic blueprint & brand development and performance.

CRISTOFORI Music started as a piano retailer and piano service provider in 1980 and set up a music school in 1982 with the mission “To fill the joy of music into every household through quality musical instruments and holistic music education”. Today, there are more than 30 CRISTOFORI outlets in Singapore where students can learn music or get a trusted musical instrument. CRISTOFORI Music has successfully brought music to 500,000 students and 60,000 piano customers to date with its vision “A Global Brand that moves our life with music and passion”.